There seems to be an increasing interest in the AppleTV box. Should iOS become a major player in the M2M market? Should iOS become the de facto OS of the M2M devices ? After all, the so called smart watch from Samsung is far from being a commercial success, because it lacks purpose. As the vacuum expands, a new player is called in. Given the lack of interest from Microsoft and Oracle, Apple has a special position in this game, although calling might not be so obvious or interesting. I am sure that were Steve Jobs still here, he would throw the Apple TV in the arena, along with other iOS devices. Sadly, that is not the case and the status quo remains unchanged.