Twitter’s main businesses :advertising + data provider
This analysis focuses on advertising
| Force#5 : New Entrants | ||
| Barrier level : high | ||
| Force#3 : Suppliers | Force#1 : Competition | Force#2 : Buyers |
| Direct known suppliers : opinion leaders, companies worried about their own usersIndirect unknown suppliers : people in a place at a specific time
Direct unknown suppliers : re-tweeters Status : Twitter is the preferred mean of sharing information for people who own a smartphone. WiFi and data connectivity are of essence. |
Direct known competitors: Google, Facebook, Linkedin, MySayDirect unknown competitors: Press / News agencies
Indirect known competition : other micro blogging Status: very strong competition |
Direct known buyers: Brands, Marketers who run frequent campaigns
Indirect known buyers : brands and agencies that get re-tweeted Status: Being #1 gives twitter bargaining power, but there are alternatives (competition) |
| Force#4 : Substitutes | Force#6 : Complements | |
| Known substitutes : RSS feeds, billboards
Unknown substitutes : Group SMS messaging Status : Fading substitutes |
Little known about |
Note: green = healthy, orange = possible threat, red = vulnerable
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